By Neil M. O'Connor

Strategic Revenue Enablement

The tactical execution of your go-to-market strategy

Strategic Revenue Enablement
Neil M. O'Connor
Strategic Revenue Enablement
Neil M. O'Connor

Strategic Revenue Enablement

is a cohesive framework for facilitating a dynamic, flexible, integrated, and ongoing go-to-market strategy for businesses making B2B sales. Bridging traditionally siloed elements of a company, the model is integrative, unitary, and ever-evolving, empowering these elements with greater knowledge, opportunities for communication and the cross-fertilization of ideas, and the continuous renewal of strategies to foster enduring customer loyalty. Well-organized and well-founded on years of business experience, Strategic Revenue Enablement fills a crucial hole in business-focused non- fiction, offering comprehensive tricks, tips, and tools to support salespeople, executives, and anyone else striving for enduring revenue growth.

About Me

An award-winning sales leader focusing on complex solutions, Neil has successfully led and orchestrated teams of internal and external channel partners, solution architects, sales, product directors and presales resources for over 15 years. With a focus on Government, Crown Corporations, Non Profits and healthcare, Neil has held senior sales positions at leading manufacturers, including Microsoft, Compugen and Flexity Solutions.

With a successful sales and leadership career, Neil detected a change in buyer behaviours, which led him to advance Sales Enablement. Neil was hired to create Sales Enablement departments at Onetrust, Applyboard, and Intuit. The Buyer Journey has presently changed the relationship and interaction between a B2B and B2C salesperson and a savvy customer. SE seeks to streamline the interactions between a company and its salespeople and its salespeople and their customers. Neil aligns marketing and sales strategy with a methodology that drives revenue and improves conversion rates. While mentoring and coaching provide the highest return for individuals, only the scale of a coaching culture will improve a company’s efforts with double-digit returns for the organization.

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Strategic Revenue Enablement

The tactical execution of your go-to-market strategy
Neil M. O'Connor

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